Shujan Bertrand is the founder and CEO of Aplat Inc., a culinary tote company designing products that are simple, beautifully crafted and easy to carry.
Inspired by the French Art de Vivre, Bertrand created the company in homage to her family lifestyle in France, which involves the daily rituals of sharing the good things we cook, eat, drink and gift. Aplat is made in San Francisco, using 100% organic cotton and zero waste in production.
Bertrand is an award-winning industrial designer with 17 years of design experience. She has impacted brands around the globe, translating user insights into new product and business opportunities. Bertrand has a stellar background in soft good design, advanced concept design, product development, design research and strategy.
Bertrand has designed and directed for companies such as, Astro Studios, IDEO, Incase, Steelcase, Nike, Samsung, LG Electronics, Siemens and Procter & Gamble, just to name a few. She has worked internationally in Paris, Milan and Seoul. Recently she has served on the design jury panel for the IDEA Awards, Core77 Design Awards and now honored to be joining the Cannes Lion Awards 2016.